Matcha green tea franchise is incredibly popular now, dominating many discussions on social media and in the food community, and lighting up (or should we say greening up?) a ton of Instagram feeds and TikTok videos. The most talked-about beverage in the UK, right alongside bubble tea , is matcha, yet finding decent matcha can be challenging.

It’s that last bit that helped make How Matcha, our London café, such a success. People were hungrily searching for the bright green drinks they were seeing and hearing so much about, but finding them was hard. Finding GOOD matcha beverages was even harder. How Matcha filled that gap in the market in London, and the success of our business even surprised us.

Londoners are far from the only people who would love to swap their boring beverages for matcha green tea offerings if only they had the chance. But we can’t be everywhere. Which is why we launched our new How Matcha franchise opportunity, to both bring matcha goodness to the masses across the UK and to help ambitious entrepreneurs share in our success and found successful matcha green tea businesses of their own.

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Why Matcha Green Tea?

There are so many choices available to anyone looking to grab a takeout drink, and just as many options available to entrepreneurs interested in starting a business is the beverage industry. So why choose matcha green tea as a cornerstone for a business? Or consider becoming How Matcha franchisee? Here is some information to help answer those questions (and many more of the questions we know you have!)

What is Matcha Green Tea?

High-grade green tea is processed into a powder called matcha. Instead of steeping, boiling water is swirled into green tea powder to create a frothy beverage. The foundation of the Japanese tea ritual is the contemplative act of making, serving, and drinking matcha.

Even while matcha’s ceremonial origins are what made it so popular, iconic even, in the East for centuries, since gaining recognition in the West the green tea powder is used in everything from ice cream to salad dressing as well as in drinks like matcha lattes and matcha ice tea.

At How Matcha, we have perfected the art of the takeout matcha. We offer it in many forms – although matcha lattes are a runaway customer favourite – and we teach all of our How Matcha franchisees to do the same. We also offer a range of cakes, desserts and even savories that make use of matcha, and we’ll show you how to make those too.

Why is Matcha So Popular?

If matcha has been around for over a thousand years in Japan (which it has) why has it only just begun to gain popularity in the West in the last decade or so?

To understand that, you have to start at the beginning. Way back at the beginning.

Matcha is the name given to this powdered green tea because in Japanese, “cha” stands for tea and “ma” for powder. The original green tea seeds were brought to Japan by Chinese Buddhist monks who used the beverage frequently to prolong their ability to stay awake and alert, but also to relax and focus at the same time.

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More specifically, a number of tea plants were planted within a Kyoto temple in 1191 by the Zen philosopher and monk Eisai, who introduced Zen to Japan. Additionally, he was the first to suggest crushing the green tea leaves before drinking them. This explains why matcha is still connected to Zen practice today. That and the fact that all the reasons those long ago monks drank it – energy, focus, relaxation – have now been proven to be real health benefits of doing so!

Does Matcha Really Have Health Benefits?

The West began its love affair with matcha as it was purported to offer significant health benefits. The first question many customers – and would be matcha franchise owners – ask us if that is really the case.

Matcha contains a ton of healthy polyphenols and antioxidants, much like other green tea. However, since you’re consuming the ground-up tea leaves, matcha has more. It has more caffeine and significantly more active substances like L-theanine and EGCG, which are both beneficial for brain function.

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There are studies to back the benefits of matcha up. Regular consumption of green tea can fight viruses, minimize inflammation, and lower the chance of dying from cardiovascular disease and other causes. Liver disease risk can also be reduced by drinking green tea. Two or more cups of green tea per day, according to two separate studies, can reduce the risk of prostate cancer. Green tea can also delay the onset of prostate cancer in individuals who do develop it.

It’s not your imagination if you feel in the zone after drinking a cup of matcha. Green tea is helpful for the brain to perform at its best: it lessened anxiety, enhanced capacity to pay attention, and increased memory, according to a 2017 assessment of 21 green tea studies. Green tea gives you an alert but comfortable feeling, and the combination of L-theanine and caffeine makes it easy for the brain to switch tasks.

Matcha green tea is the only natural beverage product that we are aware of that can simultaneously excite and quiet or soothe the human nervous system. But as we serve it at How Matcha, it’s also a big treat for the eyes, and you can see our matcha beverages displayed by our customers across social media.

How Matcha’s offerings look as good as they taste, and when you become a How Matcha franchise you’ll understand how important that is. Word of mouth marketing is the best kind (and the cheapest) and as visual as social media has become the images of vibrant green beverages sell the without the need for any fancy words!

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The Big Benefits of Owning a Matcha Green Tea Franchise

You already know that you want to start a café and work in the food service industry. But why buy a How Matcha franchise rather than establishing your own original brand from scratch? A few examples of why it is frequently the far wiser choice are as follows. Contact us, and we’ll tell you about many more!

Spend Less Time Starting Up

In contrast to starting a business from scratch, opening a matcha green tea franchise involves the franchisor—in this case, us—intervening to speed up the start-up stage of business evolution by providing you with a strategy and guiding you through crucial decisions like selecting a location, hiring new staff, and announcing the grand opening.

When you sign on as a How Matcha franchisee, we will have a stake in the performance of your business, and we will leverage our prior expertise and experience in starting various businesses, not just How Matcha, to help you in the early phases of your endeavor and keep you on the road to business success.

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Make Money Off Brand Recognition

Some of the most significant benefits for franchise business owners include brand recognition and advertising clout. By joining a developing or established franchise, like How Matcha, that is already recognizable and respected, you don’t have to devote as much time or effort in letting your target market know about what your business is all about.

In order to help your matcha tea franchise business thrive, we work with you to create an effective marketing strategy, provide promotional materials, start up national ad campaigns, and more.

Because the Pearl Lemon Group, of which we are a member, also comprises some of the most reputable digital marketing, PR, and SEO companies operating in London right now, you’ll have immediate and continuing access to all of their capabilities and experience, something that other franchisors might sometimes offer, but don’t do as well, as their marketing is outsourced and therefore often unreliable.

Reduce Those Business Startup Risks

When you choose to open a How Matcha franchise, you are essentially making an investment in a proven business model. We have a demonstrated and documented record of success and provide the information, skills, and resources to help your new firm thrive and avoid expensive mistakes that are all too easy to make if you start a new business alone.

Even if starting any business still carries some risk, yours will be significantly decreased. Instead of leaving it to you to figure out how to expand your business, How Matcha, as your franchisor, provides you with a tried-and-true system for business success.

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Profit from Group Buying Power

You will be able to save money as a franchisee by joining forces with other owners to purchase the goods and services needed to run the business. A franchise is an example of a large buying group that benefits from significant vendor discounts, giving it an edge over smaller business owners.

It also saves time when scouting for reliable providers because the franchisor—us —has already used them for other businesses. Knowing you can rely on your vendors and suppliers is essential in the food service industry, so we’ll be taking another big worry off your plate.

Ongoing Assistance

Many brand-new business owners grossly misjudge the number of challenges they’ll face every day. You receive ongoing assistance and support as a How Matcha franchise owner with things like customer experience, purchasing and maintaining state-of-the-art café technology, successful marketing tactics, hiring and managing staff, and the financial growth of your business.

You will also become a part of a supportive community of like-minded business owners, and that alone can help keep you motivated on those days when things don’t seem to be going to plan (which will happen, they are inevitable, even for businesses that are an established success!)

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How to Become a How Matcha Franchisee

Talking to us is the first and easiest step in owning a How Matcha green tea franchise.

Learn more about what it’s like to own a How Matcha franchise by getting in touch with us here! You will also have a chance to speak with our founder, Deeapk Shukla, who will coach you through this process step by step, when you meet with us.

We will also discuss your personal and professional goals and how a matcha tea franchise can contribute to them, as well as the business fundamentals. In addition, we’ll discuss your schedule, selection criteria, investment price range, financial needs, and compatibility with the How Matcha brand.

You can ask any questions or address any concerns you may have during our initial conversation. Take the first significant step toward the success of your bubble tea franchise today and get in touch with us; we look forward to speaking with you.

We'd love to hear from you!