A Symphony of Scent and Taste
During the month of September, How Matcha embarked on a journey of sensory delight in partnership with the legendary fragrance house, Creed.
Our collaboration, inspired by their newest perfume launches—Delphinus and Centaurus—brought an immersive in-store activation where taste and scent converged in perfect harmony.
To celebrate these exquisite fragrances, we crafted two bespoke matcha tonic drinks, each carefully designed to mirror the scent profiles of Delphinus and Centaurus. The result? A truly multi-sensory experience where the refined elegance of Creed’s perfumes met the nuanced flavours of How Matcha’s signature blends.
Guests indulged in these exclusive matcha tonics, savouring the interplay of flavours while being transported by the fragrances' rich aromatic compositions. Each purchase was accompanied by a special touch—an invitation to visit Creed’s Selfridges boutique, where they could claim a personalised sample of Delphinus or Centaurus, extending the experience beyond the café.
This collaboration was more than just a fusion of brands—it was an exploration of how taste and scent can intertwine to create something extraordinary. At How Matcha, we believe in elevating everyday rituals, and through this partnership with Creed, we invited our guests to engage their senses in an entirely new way.
Missed out? Stay tuned for more inspired collaborations as we continue to push the boundaries of taste, tradition, and innovation.
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