OUR STORY.
I started How Matcha! because matcha itself is a canvas for creativity.
It’s more than just a drink - From the beginning, I wanted to push the boundaries of what matcha could be, experimenting with flavours, aesthetics, and experiences that go beyond the ordinary.
When designing the space, I incorporated feng shui to create a sense of balance and harmony. My goal was to craft a timeless haven, a place where people could come together, share ideas, find inspiration, and take action. More than just a café, How Matcha! is a meeting point for creativity, wellness, and innovation.
Our vision is simple: our energy, our community. We don’t follow trends—we set them. How Matcha! is a space where authenticity thrives, where we do things our own way, and where everything we create has meaning. This is just the beginning.
Welcome to How Matcha! a lifestyle built on passion, purpose, and a love for matcha.
Our Values.
At How Matcha, we believe in more than just serving matcha—we’re building a lifestyle rooted in wellness, creativity, and community. Our core values define who we are and guide everything we do.
Wellness & Mindfulness
Matcha is not just a drink; it’s a lifestyle choice tied to balance, focus, and well-being. We promote an active lifestyle and mindful consumption, offering high-quality superfoods that nourish both body and mind.
Community
Our space is a hub for connection, creativity, and shared experiences. We bring people together through events, collaborations, and a shared love for matcha.
Authenticity
We are dedicated to providing premium-quality matcha, coffee, and milk, with an emphasis on attention to detail and supporting local businesses. Every ingredient and product reflects our commitment to authenticity.
Creativity
A fusion of Japanese tradition and London modernity, our brand reflects art, culture, and innovation. From our interior design to our merchandise, every detail is a celebration of contrast and inspiration.
Sustainability
We are committed to responsible environmental practices, using recyclable packaging, ethically sourced ingredients, and mindful production methods. Sustainability is at the core of what we do.
OUR MISSION.
We believe in the power of simplicity and the pure, natural goodness of matcha.
Our mission is to bring the calming, energising, and nourishing benefits of matcha to everyday life, empowering you to find balance and vitality amidst the demands of a busy world.
